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GOOGLE TO BOAST 25% MEDIA MARKET SHARE

By the end of this year, Google is expected to command a position of leadership rarely seen in the media world - 25 percent market share.

That's according to Web researcher eMarketer, which released new growth estimates for the online ad space on Tuesday. According to eMarketer, Google will see its ad revenue soar to more than $4 billion by the end of the year - a number that matches the record ad spending pulled in by the entire industry during the most recent second quarter, and roughly a quarter of the $16 billion predicted for Internet advertising by eMarketer for 2006 overall.

Google's growth trajectory continues to be mind-boggling, based on eMarketer estimates. In 2005, it and Yahoo each pulled in roughly $2.4 billion in ad revenue. But this year, Google is leaving its top rival in the dust, as revenue is expected to surge by nearly 65 percent versus 17.5 percent growth predicted for Yahoo.

Both Yahoo and Google are scheduled to release third quarter 2006 earnings results this week.

By Mike Shields Mailed 2007-01-02

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