Source eStat Database
Mailed 2005-01-05
Online research is increasingly popular among market researchers in North America and Europe, according to Ciao AG.
Ciao AG reports that 87% of market researchers in North America and Europe who use online research expect their company's use of online research to rise over the coming six months. In fact, 36% say their company's usage will "greatly" increase.
Ciao surveyed 260 market researchers from North America and Europe who use online research and found that 80% of those who are using online market research are using it for consumer goods research, while 40% are using it for business-to-business research. Over 90% have been using online research since 2003, and over 50% have been using it since 2000.
Looking specifically at the purposes for online research, Ciao found that over 70% of online research users are using it for satisfaction studies and over 70% use it for usage and attitude (U&A) studies. Over one-half use online research for site tests, and a smaller but not insignificant 46% use it for product tests.
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