Source Data is from TNS Media Intelligence/CMR and Santiago Solutions Group for the Association of Hispanic Advertising Agencies.
Mailed 2004-10-13
The top 25 advertisers were selected from a group of 250 top advertisers ranked by TV and print measured media expenditures in U.S. Hispanic media for 2003.
Dollars are in millions.
|
RANK |
MARKETER |
2003 HISP. PRINT & TV SPEND |
% OF TOTAL* |
|
1 |
Procter & Gamble Co |
$ 169.8 |
7.8 |
|
2 |
Sears, Roebuck & Co |
119.1 |
20.9 |
|
3 |
General Motors Corp. |
93.4 |
5.0 |
|
4 |
PepsiCo |
85.7 |
11.2 |
|
5 |
McDonald's Corp. |
64.0 |
13.8 |
|
6 |
Ford Motor Co. |
56.8 |
5.3 |
|
7 |
Toyota Motor Corp. |
56.4 |
7.2 |
|
8 |
Johnson & Johnson |
49.5 |
4.9 |
|
9 |
AT&T Corp. |
46.8 |
24.9 |
|
10 |
Time Warner |
45.9 |
3.7 |
|
11 |
DaimlerChrysler |
44.7 |
4.5 |
|
12 |
U.S. Government |
44.5 |
12.4 |
|
13 |
MCI |
42.5 |
14.9 |
|
14 |
SABMiller |
40.1 |
18.8 |
|
15 |
Bally Total Fitness Holdings Corp. |
39.4 |
66.6 |
|
16 |
Verizon Communications |
35.7 |
5.5 |
|
17 |
Clorox Co. |
32.2 |
7.7 |
|
18 |
Altria Group |
31.9 |
3.8 |
|
19 |
Wal-Mart Stores |
31.8 |
9.4 |
|
20 |
Sony Corp. |
31.7 |
4.2 |
|
21 |
Home Depot |
30.7 |
8.3 |
|
22 |
Hyundai Motor Co. |
30.4 |
7.9 |
|
23 |
L'Oreal |
27.5 |
4.9 |
|
24 |
Walt Disney Co. |
27.2 |
2.8 |
|
25 |
Castalian Music |
27.1 |
30.7 |
*Represents Hispanic media share of a marketer’s collective media spending in the general and the Hispanic market. Because a major intent of the chart is to see this relationship of Hispanic dollars to general market dollars.
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