|
|
| Rank |
|
|
Worldwide Advertising Spending
|
|
U.S.
Measured
Media Spending |
|
Spending
by Region 2002 |
| 2002 |
2001 |
Advertiser |
|
2002 |
2001 |
%CHG |
|
2002 |
2001 |
%CHG |
|
ASIA |
EUROPE |
LATIN
AMERICA |
| 1 |
1 |
Procter
& Gamble Co. |
|
4,479 |
3,675 |
21.9 |
|
2,032 |
1,679 |
21 |
|
539 |
1,647 |
120 |
| 2 |
3 |
Unilever |
|
3,315 |
2,782 |
19.2 |
|
689 |
581 |
18.6 |
|
705 |
1,713 |
145 |
| 3 |
2 |
General
Motors Corp. |
|
3,218 |
2,953 |
9 |
|
2,447 |
2,202 |
11.1 |
|
63 |
522 |
103 |
| 4 |
6 |
Toyota
Motor Corp. |
|
2,405 |
2,162 |
11.2 |
|
885 |
770 |
14.9 |
|
1,063 |
347 |
28 |
| 5 |
5 |
Ford
Motor Co. |
|
2,387 |
2,226 |
7.2 |
|
1,407 |
1,273 |
10.6 |
|
89 |
746 |
92 |
| 6 |
4 |
Time
Warner |
|
2,349 |
2,295 |
2.4 |
|
1,812 |
1,726 |
5 |
|
40 |
413 |
53 |
| 7 |
7 |
Daimler
Chrysler |
|
1,800 |
1,791 |
0.5 |
|
1,341 |
1,398 |
-4.1 |
|
21 |
356 |
31 |
| 8 |
10 |
L'Oreal |
|
1,683 |
1,458 |
15.4 |
|
545 |
502 |
8.6 |
|
65 |
1,001 |
38 |
| 9 |
9 |
Nestle |
|
1,547 |
1,615 |
-4.2 |
|
494 |
520 |
-5 |
|
138 |
819 |
67 |
| 10 |
16 |
Sony
Corp. |
|
1,513 |
1,238 |
22.2 |
|
875 |
656 |
33.4 |
|
135 |
417 |
38 |
|
