About ifthen
We have an appetite to see you succeed and drive your business towards healthy, sustainable growth.
Since 2002, we have delivered campaigns to some of the world’s largest and well-known brands together with creative agencies or directly with the advertisers themselves.
Today, collaboration is even more important for marketers since few, if any agencies, have all the bells and whistles to deliver campaigns with fragmented audiences dispersed across many channels. We specialize in channels where we have delivered success to our customers time and time again.
Our mission
Our mission at ifthen is to deliver marketing solutions across multiple channels, so that companies can achieve healthy, sustainable growth.
While we resort to best practices in marketing, we are also constantly monitoring new technologies in media and advertising so that we can uncover new ways for our clients to achieve growth and meet their business objectives.
Founder
Mara Kuschnir is a former Managing Director at Carat, the world’s largest independent media company. A Wharton Business school graduate, Mara’s extensive business experience extends to delivering campaigns to world class Fortune 100 companies.
Our Approach
With today’s new advertising and media technologies, it’s easier to research, target and measure performance, all in real time, enabling us to deliver highly effective campaigns.
We have an agile approach to marketing where we apply nimble research and planning, rapid setup, launch and then measure campaigns with real market data. We follow this with incremental improvements that lead to accelerated customer growth and increased sales.
We take the same approach with your digital ecosystem – your web site, apps, social (owned) media – incremental improvements to achieve growth.
Across your campaigns and ecosystem we incrementally improve day by day to move you closer to or exceed your goals with our continuous measuring, optimization, planning and execution.
Internships
If you’re interested in an Internship at ifthen, please write a brief message to us here and tell us why you would like to work for us.
Employment
For employment opportunities please keep an eye on this space for new job postings. If you are interested in working for us, drop us a line here.
Would you like to know more about ifthen and our people.