Audiences, media planning
& campaign services
You don’t just want traffic, you want customers yesterday to keep your business moving & growing
– and that’s what drives us.
If you want to hit the ground running, consider the agile approach to marketing: nimble research and planning, quick setup then launch, followed by incremental improvements that lead to accelerated customer growth and increased sales.
We keep the on-boarding, research and planning to a minimum so we launch your campaign quicker and optimize based on real-time market feedback from day one. Start small and as we continuously improve your campaign we can begin scaling it.
No problem. If you have a need for in-depth research and detailed planning prior to launching your campaign, then our strategy and planning services will help you identify the channels, platforms, media and budgets to help you achieve your objectives.
which have benefited some of the world’s leading brands:
Get through all the media clutter with our strategy and planning services where we identify key channels and tie them up into a comprehensive plan to reach prospective customers and deliver on your campaign objectives.
We learn as much as we can about your business, competitors, your Key Performance Indicators (KPI) and objectives, and we meticulously research your target audience to understand their behavior through each phase of the customer journey.
Armed with this knowledge, we develop a detailed channel and media plan for your campaign, leveraging owned, earned and paid media, with the aim to effectively reach your target audience and ultimately achieve and exceed your campaign performance objectives.
Put your plan into motion with our campaign execution services. We manage all aspects of your campaign including media buying, traffic and ad placement, data and ad platform setup, analytics, tagging of your owned media and advertising units, quality assurance and reporting.
Here are the services and channels we offer:
Get in front of people actively seeking your product or service. SEO and PPC solutions optimized to your goals.
Acquire audiences through direct, network, and programmatic media buying. Video, in-app, digital radio, DSP’s, multi-screen display and more.
Deliver (pandemic) content, build awareness, gather followers, acquire customers and nurture your relationship with clients and prospects.
Reach audiences from their inbox and nurture them through the customer journey. Build trust and loyalty.
Capture audiences on the go with out of home media: outdoor, transit, digital billboards, spectaculars and more.
Capture audiences on broadcast radio and TV on the right show during the right time slots.
Before launching your campaign we make sure its geared to collect wads of data, through analytics and data platforms, so that we can measure your KPI’s, gather insights and identify areas to improve your campaign.
This is the feedback loop that let’s us incrementally improve the performance of your campaign through a process of continuous checking, planning and tweaking. This is where we conduct attribution analysis to see which channels contribute to transactions through different phases of the customer journey.
We can set up A/B testing of ads and landing pages to measure creative performance and to optimize messaging across the different channels and your digital ecosystem.
Through the massive amounts of data collected we can develop audience models of those people most likely to become your customers and search new sources of media to continuously feed your campaign and ultimately achieve your goals and objectives.
We can develop re-marketing lists and set-up re-marketing campaigns to reach people that have already shown interest in your offer and lure them back onto the customer journey.
We offer detailed reporting that can be developed in real time, hourly, daily, weekly or at a frequency of your choosing.