Data, Analytics & Optimization
Before launching your campaign we make sure its geared to collect wads of data, through analytics and data platforms, so that we can measure your KPI’s, gather insights and identify areas to improve your campaign.
This is the feedback loop that let’s us incrementally improve the performance of your campaign through a process of continuous checking, planning and tweaking. This is where we conduct attribution analysis to see which channels contribute to transactions through different phases of the customer journey.
We can set up A/B testing of ads and landing pages to measure creative performance and to optimize messaging across the different channels and your digital ecosystem.
Through the massive amounts of data collected we can develop audience models of those people most likely to become your customers and search new sources of media to continuously feed your campaign and ultimately achieve your goals and objectives.
We can develop re-marketing lists and set-up re-marketing campaigns to reach people that have already shown interest in your offer and lure them back onto the customer journey.
We offer detailed reporting that can be developed in real time, hourly, daily, weekly or at a frequency of your choosing.