Cookie Usage

To make this site work properly, we sometimes place small data files called cookies on your device.

What are cookies?

Cookies are short strings that are saved, while browsing the website, on your computer, smartphone or tablet and allow our website to recognize you after the first visit and then improve your user experience.

How do we use cookies?

The skinny

Our web site uses cookies to:

  • Remember if you have agreed to our use of cookies on this site.
  • Allow our third party sharing tool to work and interact with our analytics tool.
  • Allow our security tools to monitor usage (and avoid potential attacks).
  • Allow us to collect statistics on site usage via a third party analytics tool.
  • Allow us to record sessions on our web site so we can evaluate site usage to make improvements.
  • Allow us to record profiles of users that visit our web site so we can better target our services.

Enabling these cookies is not strictly necessary for the website to work but in some cases it will provide you with a better browsing experience. You can delete or block these cookies, but if you do that some features of this site may not work as intended.

The cookie-related information is not used to identify you personally and the pattern data is fully under our control. These cookies are not used for any purpose other than those described here.

The details

We have provided more details below on how cookies are used on our web site, whether they are placed by us or third parties:

This cookie is first party and placed on your device by our web site.

Initially when you visit our site for the first time, you will receive a notification telling you that we use cookies.  When you consent to the use of cookies, we will remember your choice by using a cookie.  This will remain on your browser for up to 6 months to remember your preference for the next time your visit us, or, until you delete cookies.

Google Tag Manager (GTM) is a tool we use to manage tags and scripts used by our web site, such as, Google Analytics, Hotjar, LinkedIn Insights and Quantcast Measure. GTM is a type of tracking tool where information gathered about your use of this web site flows to the tags and scripts mentioned above, which also monitor your usage of this web site.

The cookies placed by GTM are third party and do NOT directly identify you by your name, email address or phone number.  Data collected is processed in their data-centers in the USA.

GTM is provided by Google LLC and details of their privacy policy can be found here:

Google Analytics is a web analytics tool that helps us understand how visitors engage with our website. With Google Analytics we can view a variety of reports about how visitors interact with our website so that we can improve the content, the delivery of information and our products and services.

These cookies are first party and placed on your device by Google Analytics.

These cookies assist in collecting information about your device, operating system, browser type, anonymized IP, page visits on our web site, referring web sites, the time you visited the site, whether you visited before and other technical data.

Google Analytics collects information anonymously. It reports website trends without identifying individual visitors.  You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google opt-out page.

You can acquire further information about Google Analytics here:

Hotjar assists us in providing our end users, like you, with a better experience and service as well as assist us in diagnosing technical problems and analyzing user trends. Most importantly, through Hotjar’s services, the functionality of our web site can be improved, making it more user-friendly, more valuable, and simpler to use for end users like you.

Through the Hotjar service we collect data in a way which does not personally identify you and that is anonymous by using a data suppression option.

Hotjar’s cookie is set to let the service know whether you are included in the sample which is used to generate Heatmaps, Funnels, Recordings, etc.  The cookie expires at the end of the session or when you close the browser.

You can opt-out of Hotjar collecting your information by visiting this web page:

You can view Hotjar’s end user privacy policy here:

Microsoft Clarity assists us in providing our end users, like you, with a better experience and service as well as assist us in diagnosing technical problems . Most importantly, through Microsoft Clarity services, the functionality of our web site can be improved, making it more user-friendly, more valuable, and simpler to use for end users like you.

Through the Microsoft Clarity service we do not collect data such as your name, email address or phone number which individually identifies you. However, Microsoft may collect or receive Personal Data from individuals visiting our website through this service to provide Microsoft Advertising.  For further information on their data collection practices, please visit Microsoft’s Privacy Statements:

You can opt-out of Microsoft collecting data for interest based advertising by visiting this web page:

The LinkedIn Insight Tag is a script added to our website to enable in-depth ad campaign reporting and make available valuable insights about our website visitors. It tracks conversions, retargets website visitors, and unlocks additional insights about members interacting with our ads.

The LinkedIn Insight Tag enables the collection of metadata such as IP address information, timestamp, and events (e.g. page views). All data is encrypted.

The LinkedIn browser cookie is stored in your browser until you delete the cookie or the cookie expires (there’s a rolling six-month expiration from the last time your browser loaded the Insight Tag).

You may block these cookies by adjusting settings on your browser (see and you may also opt-out via choices or

You can view LinkedIn privacy policy here:

Quantcast Measure provides deep real-time insights about who our audience is, what motivates them, and how they spend time across our web site.

The service collects user statistics in order to analyze Log Data from different websites and combine it with other anonymous user data to produce reports that are made available on the site. These reports enable web publishers and advertisers to deliver audience segments that are appropriate for their products or services.

Quantcast sets a first party cookie which expires 13 months from when it is set.  If you close the browser and revisit our web site then the cookie will be set for another 13 months.

You can opt-out of Quantcast collecting your information by visiting this web page:

You can view Quantcast’s privacy policy here:

AddToAny is a universal sharing tool for websites and apps allowing us to show sharing buttons for our website so visitors can easily share our content via social sharing platforms like Facebook, LinkedIn and messenger services such as Skype or Whatsapp.

These cookies are third party and placed on your device by Addtoany.

Addtoany does not track your web site usage, however, when you share a page on our site it reports these events to our Google Analytics account and it interacts with the sharing tool (such as Facebook, Twitter, Skype, Whatsapp, etc.) chosen by you.  Each sharing tool regulates information independently from us and we encourage you to consult the respective privacy policies of each service.

You can delete Addtoany cookies via your browser settings, but doing so will prevent it from working correctly.

You can view the Addtoany privacy policy here:

How to control cookies

You can control and/or delete cookies as you wish – for details, see You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

You can control some 3rd party cookies by using a privacy enhancement platform such as or

You would need to set your cookie preferences for each device and each browser used for navigating the Internet.