Search Engine Optimization
What do search engines say about your company? Are you missing out on sales or leads because your site has poor visibility on search engines? Is your web site optimized for mobile search?
If you are overlooking the basics of search engine optimization, that is, preparing your web site for search engine submission, this could lead to poor visibility and confusing search results compromising opportunities to get new customers.
Take a look at this example of a poor search engine result snippet:
(based on a search on the brand ACME)
And, compare it to a result snippet for the same search after optimization:
As you can see, the latter result communicates value, whereas the first result does not say much. Which would you click?
You may be thinking, but this is a search on the brand name ACME. And what difference does it make if no one knows your brand? Well, eventually people will get to know your brand (maybe through a referral or other channels) and they will search for your brand name. And when they do, the search results should communicate your value proposition.
In order to achieve this, your brand name should be associated with the popular keywords people use to search for the products and services you offer. The sooner this is done the better, as ranking on organic search results will take time.
This starts with creating quality persuasive content that includes the popular keywords used by searchers to find the products and services that you offer. In the long term, this, along with other initiatives, will help you rank better on the organic search engine results.
As an example, if you sell “quality gadgets” then a search result snippet from your web site should also communicate value:
(assuming “quality gadgets” is a popular search term relevant to your business)
On top of this, enhanced search engine results, or what is referred to as rich snippets, from your web site can lead to higher click through rates. For example, if you sell products from your web site, then each product page could show additional information on the search result snippet such as reviews, price and availability.
Continuing with our example above, here is a search result for “smart gizmos”:
(assuming its a popular keyword relevant to your business)
Whichever your offer, we can prepare your web site to show enhanced search results with our SEO services, whether you are an OEM, hotel, restaurant or e-commerce business, and whether you sell room nights, complex business services, consumer electronics, or simply publish recipes or articles.
(but are not limited to)
Getting the right keywords into your web site content gives you a better chance to draw customers to your business.
This starts with keyword analysis and research. This is the main pillar for all your search engine marketing activities, whether you do paid advertising or your optimizing to improve visibility on organic results.
With our SEO services, we uncover the keywords that are relevant to your business and used mostly by people searching for your offer. In addition to this, we analyze search terms to understand the motives of the user, or to determine the phase in the customer journey (or funnel) they are at.
We prioritize search terms based on relevance and search volume before picking the ones to include in your web site content.
After a thorough keyword analysis for your business, we commence the task of placing keywords in key parts of your web site.
We don’t want to clutter your web page with keywords as we need to provide quality content which is easy to read for humans and easily understood by search engines. Hence, we look to place keywords in areas such as product descriptions, features, page titles, photos, images, etc.
To enhance the search engine result snippet from your web site we look to place markup (or extra code) on your pages to identify structured data, so search engines understand the meaning of the content.
You ask, what does this have to do with the price of eggs in China?
Today, if your web site is NOT mobile friendly, then it will adversely affect your search engine visibility and ranking. Think about it, if users access your web site from their smartphones and are not served mobile friendly pages then they’ll have difficulty reading and using your web site. And this probably means they’ll lose their patience and leave your web site – meaning lost opportunities and sales.
And that’s not all. Speed is also important. Images and content should download fast on all devices from all kinds of networks so users need not wait for pages to render on their mobile browsers. You have seconds to capture the attention of your readers.
As part of our SEO services we can optimize your existing web site with our web app development services to improve visibility, page loading times and ensure it is mobile friendly for today’s smartphone, phablet and tablet users.
After optimizing your site for the search engines, we will submit it to the major search engines and directories such as Google, Yahoo, Bing, and other major search engines around the world, depending on your target audience.
We will create your sitemap then use the webmaster tools of the major search engines to submit your web site and ensure that all pages are successfully crawled and indexed. Any issues that arise from the crawling and indexing we will troubleshoot.
After submission to the search engines comes the fun part. Improving your rank on the organic (non advertising) search engine results so you can edge out the competition.
Ranking improves as your web site’s popularity increases, and your popularity increases as more sites link to your web site content – better known as inbound linking, and as more people actually click through to your web site from the search engine results page.
Among the best inbound links are those that are given to you by editorial choice, or freely, that is, you aren’t paying someone to link to you. And this happens primarily when you are newsworthy, you have something valuable and compelling to offer, you complement other (local) businesses, or you have content that is viral.
Our inbound linking services offer two key benefits: bringing qualified traffic to your web site while at the same time seeking to improve your position on the organic search engine results. These services include:
These are just a handful of techniques that we can offer you to improve your ranking on search engines. There are other techniques that you can use, but this depends a lot on the type of business you operate.
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What! There’s a difference? Yes!
In addition to the other tasks that we do for SEO, such as keyword analysis, submission, mobile optimization, etc. with local SEO our focus is more geographic.
Your Name Address and Phone number (NAP) and how they are placed on your web site is key, along with how you insert your business listing on local directories, maps, review sites, etc. And, how you get inbound links from businesses, blogs and publications in your geographic area.
Local SEO works slightly different in that NAP cited on local web sites and directories can improve your visibility for geographic searches.
We can help you rank on local search engine results with our services.
PS. If you’re in a hurry to appear at the top of the search results then consider our Search Advertising Campaign services while you wait for your site to improve its ranking on the organic search results.